Excellent company
CRAZE is one of the fastest-growing companies in the German toy and bath cosmetics industry and, thanks to its broad distribution in the DACH region, has become an indispensable part of the toy and bath cosmetics sector.
Founded in 2012 in Karlsruhe, Germany, the brand develops, produces and markets innovative and high-quality licensed and trend products as well as entire play sets worldwide, and since 2017 also vegan and gluten-free bath cosmetics, which are also free of microplastics, parabens, paraffins and SLS.
Numerous awards and nominations such as “Best Product”, “The Golden Rocking Horse”, “Golden Mickey Mouse - Disney product quality award” or “TOP10 Toys” document the product quality and play value.
Many of these products are among the market leaders in their respective categories in Germany, based on npd Eurotoys.
The story of CRAZE
The company was founded in the green heart of Germany, Karlsruhe.
CRAZE slap-snap bands are launched.
CRAZE LOOPS becomes market leader in Germany and a milestone in the history of CRAZE.
CRAZE Magic Sand - becomes market leader in Germany.
CRAZE Blade & CRAZE MAGIC DOUGH are launched.
MAGIC DOUGH later becomes the market leader in intelligent clay and the second best-selling clay in Germany.
CRAZE becomes a Mastertoy licensee for Bibi & Tina.
Founding of CRAZE INKEE - our new bathroom cosmetics line & the first series of GALUPY collectible figures are launched.
CRAZE SPLASH BEADYS - the first iron-on bead & CRAZE MAGIC SLIME are launched.
Opening of the office in Hong Kong.
The successful GALUPY collectible horses are getting a new series: GALUPY UNICORN.
Launch of CRAZE CARE - the line for medical and non-medical care products with a focus on corona protection
(printed masks, KN95, face shields...)
Launch of our CRAZE PRESS N' POP fidget toy line - which also becomes the market leader in Germany.
Opening of the office in Barcelona, Spain.
Sustainable growth
ADVENT CALENDAR - CRAZE Blade Evolution
Experience exciting top battles with the new CRAZE BLADE Advent Calendar. This calendar contains an exclusive BLADE Battle Top playset with everything you need to play. With each door opened, the set is completed until Christmas with four different premium tops in gold and silver, an XL arena, and two starters for exciting battles.
ADVENT CALENDAR - Cavally
Give your children the gift of the magic of CAVALLY horses this Christmas with our horse toy Advent calendar! Behind each door lies a new surprise that will make children's hearts beat faster: With 24 high-quality 3D pieces, they can assemble a CAVALLY playset. Specially designed for horse fans, this Advent calendar makes the pre-Christmas season a unique experience.
ADVENT CALENDAR - Dino Playset
Rooooaarr – the dinosaurs are loose! The DINOREX Advent calendar from CRAZE opens a little door every day into the exciting world of dinosaurs. The Advent calendar contains three different dinosaur figures – but that's not all! When all the pieces are assembled, they form an XXL playset with a lava-spewing volcano and a giant dinosaur skull!
To make the volcano erupt, children can tear open the included packs of MAGIC SLIME Lava, mix them together, and watch as the yellow, orange, and red mass slowly flows down the volcano—run, dinos! And the playset offers even more surprises for the dinosaurs: Beware, when night falls, when the dino skull glows in the dark and unexpectedly snaps open with its sharp teeth. Caution is also advised around the sand pit, where MAGIC SAND drags the giant lizards into the depths. The dinos should even be careful when grazing on the steppe—the mighty palm tree has a tendency to attack them. The DINOREX Advent calendar also contains colorful stickers for a magnificent volcanic landscape.
We support
We support foundations and non-profit organizations that promote reforestation, clean up the oceans, and care for endangered animals.
Bee-friendly
At our German headquarters we have a bee house and on our terrace we have created a roof garden with shrubs and flowers, among other things, to create an insect-, bee- and bird-friendly environment.
Green energy
We use exclusively green electricity generated from wind, solar, or hydropower at all our European locations. We're also no longer purchasing combustion-engine vehicles and converting all our company cars to electric vehicles.
Less CO2 emissions
We reduced transport volume and the number of trucks required by shrinking the packaging sizes of our products. This not only saved us diesel and gasoline, but also reduced our CO2 emissions by 30%.
CRAZE - Around the World
The international team works at the two European locations – Karlsruhe (HQ) and Barcelona – as well as at the two Asian locations in Hong Kong and Dongguan to create new products and popular trend toys for children and to design attractive products for retail partners that provide new impetus for successful sales.
The best deals and prices for retailers
If you are a retailer, have your own store and want to offer CRAZE products, we offer you the best prices.
