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CRAZE is one of the fastest growing companies in the German toy and bath cosmetics industry and, due to the wide distribution in the DACH region, it is impossible to imagine the toy and bath cosmetics sector without it. Founded in 2012 in Karlsruhe, Germany, the brand develops, produces and markets innovative and high-quality licensed and trend products as well as entire playsets worldwide and, since 2017, vegan and gluten-free bath cosmetics, which are also free of microplastics, parabens, paraffins and SLS.
Numerous awards and nominations such as "Best Product", "The Golden Rocking Horse", "Golden Mickey Mouse - Disney product quality award" or "TOP10 Toys" document the product quality and the play value. Based on npd Eurotoys, many of these products are among the market leaders in the respective categories in Germany.
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