Whether fidget toys, creative, impulse or collectible toys, at CRAZE there is something for every child's heart.
CRAZE is one of the fastest growing companies in the German toy and bath cosmetics industry and, due to the wide distribution in the DACH region, it is impossible to imagine the toy and bath cosmetics sector without it. Founded in 2012 in Karlsruhe, Germany, the brand develops, produces and markets innovative and high-quality licensed and trend products as well as entire playsets worldwide and, since 2017, vegan and gluten-free bath cosmetics, which are also free of microplastics, parabens, paraffins and SLS.
Numerous awards and nominations such as "Best Product", "The Golden Rocking Horse", "Golden Mickey Mouse - Disney product quality award" or "TOP10 Toys" document the product quality and the play value. Based on npd Eurotoys, many of these products are among the market leaders in the respective categories in Germany.
Foundation of the company in the green heart of Germany, Karlsruhe.
CRAZE Slap-Snap bands are launched.
CRAZE LOOPS becomes the market leader in Germany and a milestone in the history of CRAZE.
CRAZE Magic Sand - becomes market leader in Germany.
CRAZE Blade & CRAZE MAGIC DOUGH are launched. MAGIC DOUGH later becomes the market leader in intelligent dough and the second best-selling dough in Germany.
Foundation of CRAZE INKEE - our new bath cosmetics line & the first series GALUPY collectible figures are launched for the market.
CRAZE becomes mastertoy licensee for Bibi & Tina.
CRAZE SPLASH BEADYS - the first ironing bead without ironing & CRAZE MAGIC SLIME (best-selling slime in Germany) come onto the market.
Opening of the office in Hong Kong.
The successful collectible horses GALUPY get a new series: GALUPY UNICORN.
Expansion of the office in Hong Kong.
Opening of the office in Berlin.
Launch of CRAZE CARE - the line for medical and non-medical care products with a focus on corona protection (printed masks, KN95, face shields...)
GALUPY UNICORN becomes the most successful horse collection series in Germany.
Launch of our CRAZE PRESS N' POP fidget-toy line - which also becomes the market leader in Germany.
GALUPY MERMAID is launched.
Distribution of PASMO TOYS products.
Opening of the office in Barcelona, Spain.
One of the leading companies for advent calendars ·
In seasonal business, CRAZE is one of the leading companies in Germany in the npd Eurotoys market segment of Advent calendars with an extensive range for a wide variety of target groups. In addition, CRAZE markets a wide range of hair and jewelry accessories as well as numerous surprise articles of successful licensing themes.
We support foundations and non-profit organizations that engage in reforestation, clean the oceans and care for particularly endangered animals.
In our German headquarters we have an apiary and on our terrace we have created a roof garden with shrubs and flowers to create an insect, bee and bird friendly environment.
At all our European locations, we use exclusively green electricity, generated from wind, sun or water. In addition, we no longer buy combustion vehicles and convert all our company cars to electric cars.
LESS C02 EMISSIONS
We have reduced the transport volume and the number of trucks needed by reducing the packaging sizes of our products. As a result, we were not only able to save diesel and gasoline, but also reduce our CO2 emissions by 30%.
All our packaging is recyclable and we are also working on compostable packaging. So far, we have conducted some market tests with various plastic substitutes, such as some eco-plastic materials that are corn-based and 100% plastic-free.
We are continuously working on the reduction of plastic packaging and have so far reduced the proportion of plastic in our packaging by about 30%.
OUR GOAL: CLIMATE NEUTRALITY 2030
GALUPY is a market-leading collection series of small horse, unicorn and most recently mermaid play figures for children, originally founded by CRAZE.
No other horse collection series is as successful on the German market as GALUPY (Source: npdEurotoys, 2021).
The international team is working at the 4 European locations – Karlsruhe (HQ), Berlin, Worecester and Barcelona – as well as at the two Asian locations Hong Kong and Dongguan to create novelties and popular trend toys for children and to design attractive products for retail partners that provide new impulses for successful sales.
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