Whether fidget toys, creative, impulse or collectible toys, at CRAZE there is something for every child's heart.
About us
Award-winning company
CRAZE is one of the fastest growing companies in the German toy and bath cosmetics industry and, due to the wide distribution in the DACH region, it is impossible to imagine the toy and bath cosmetics sector without it. Founded in 2012 in Karlsruhe, Germany, the brand develops, produces and markets innovative and high-quality licensed and trend products as well as entire playsets worldwide and, since 2017, vegan and gluten-free bath cosmetics, which are also free of microplastics, parabens, paraffins and SLS.
Numerous awards and nominations such as "Best Product", "The Golden Rocking Horse", "Golden Mickey Mouse - Disney product quality award" or "TOP10 Toys" document the product quality and the play value. Based on npd Eurotoys, many of these products are among the market leaders in the respective categories in Germany.
2012
Foundation of the company in the green heart of Germany, Karlsruhe.
2013
CRAZE Slap-Snap bands are launched.
2014
CRAZE LOOPS becomes the market leader in Germany and a milestone in the history of CRAZE.
2015
CRAZE Magic Sand - becomes market leader in Germany.
2016
CRAZE Blade & CRAZE MAGIC DOUGH are launched. MAGIC DOUGH later becomes the market leader in intelligent dough and the second best-selling dough in Germany.
2017
Foundation of CRAZE INKEE - our new bath cosmetics line & the first series GALUPY collectible figures are launched for the market.
2017
CRAZE becomes mastertoy licensee for Bibi & Tina.
2018
CRAZE SPLASH BEADYS - the first ironing bead without ironing & CRAZE MAGIC SLIME (best-selling slime in Germany) come onto the market.
2018
Opening of the office in Hong Kong.
2019
The successful collectible horses GALUPY get a new series: GALUPY UNICORN.
2019
Expansion of the office in Hong Kong.
2019
Opening of the office in Berlin.
2020
Launch of CRAZE CARE - the line for medical and non-medical care products with a focus on corona protection (printed masks, KN95, face shields...)
2021
GALUPY UNICORN becomes the most successful horse collection series in Germany.
2021
Launch of our CRAZE PRESS N' POP fidget-toy line - which also becomes the market leader in Germany.
2022
GALUPY MERMAID is launched.
2022
Distribution of PASMO TOYS products.
2022
Opening of the office in Barcelona, Spain.
One of the leading companies for advent calendars ·
Sustainable growth
In seasonal business, CRAZE is one of the leading companies in Germany in the npd Eurotoys market segment of Advent calendars with an extensive range for a wide variety of target groups. In addition, CRAZE markets a wide range of hair and jewelry accessories as well as numerous surprise articles of successful licensing themes.
We support foundations and non-profit organizations that engage in reforestation, clean the oceans and care for particularly endangered animals.
BEE FRIENDLY
In our German headquarters we have an apiary and on our terrace we have created a roof garden with shrubs and flowers to create an insect, bee and bird friendly environment.
GREEN ENERGY
At all our European locations, we use exclusively green electricity, generated from wind, sun or water. In addition, we no longer buy combustion vehicles and convert all our company cars to electric cars.
LESS C02 EMISSIONS
We have reduced the transport volume and the number of trucks needed by reducing the packaging sizes of our products. As a result, we were not only able to save diesel and gasoline, but also reduce our CO2 emissions by 30%.
100% RECYCLABLE
All our packaging is recyclable and we are also working on compostable packaging. So far, we have conducted some market tests with various plastic substitutes, such as some eco-plastic materials that are corn-based and 100% plastic-free.
LESS PLASTIC
We are continuously working on the reduction of plastic packaging and have so far reduced the proportion of plastic in our packaging by about 30%.
Sustainability
OUR GOAL: CLIMATE NEUTRALITY 2030
Licenses ·
License Information
About Galupy
GALUPY is a market-leading collection series of small horse, unicorn and most recently mermaid play figures for children, originally founded by CRAZE.
No other horse collection series is as successful on the German market as GALUPY (Source: npdEurotoys, 2021).
According to Eurotoys, GALUPY is the most successful horse collection series on the German market. Also on AMAZON a proven success!
Expanded Galupy World
Not only the game pieces and playsets are a sales success, but also all GALUPY themed products!
GALUPY in the media
GALUPY has its own magazines on the German-speaking market, social media channels, TV commercials, and much more is planned for the future.
Unicorn & Mermaid
With GALUPY MERMAID, the 3rd series of the successful collective edition is now on the market after GALUPY and GALUPY UNICORN. This time in the underwater world!
Expanded Galupy World
But not only the collectibles and associated playsets are a market success, but also the many other licensed GALUPY products, such as T-shirts, mugs, bath cosmetics, hair accessories and much more!
The international team is working at the 4 European locations – Karlsruhe (HQ), Berlin, Worecester and Barcelona – as well as at the two Asian locations Hong Kong and Dongguan to create novelties and popular trend toys for children and to design attractive products for retail partners that provide new impulses for successful sales.
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